What caused the bust
Role of the internet during recession
What the web didn’t deliver – not as promising as expected
E-BIZ Strikes Again – six new industries to be transformed by the net: jewelry, bill payment, telecom, hotels, real estate, and software. Who will win upstarts or established companies. Blue Nile sells diamonds online.
Strategy and Internet – Porter, M. – internet an enabling technology, key question how to deploy internet strategies and remain competitive. New technology market signs can be unreliable. Selling products at discounted prices to gain customer but not loyalty. Measuring financial performance of an internet-related business is worse than has been stated. Internet technology provides opportunity for companies to establish strategic positioning. Internet only changes front end of the process. Structural attractiveness is determined by five underlying forces: the intensity of rivalry among existing competition, the barriers to entry for new competitors, the threat of substitute products or services, the bargaining power of suppliers, and the bargaining power of buyers. Stickiness – high switching costs. Internet brands hard to build – lack of human contact and physical presence. Complements – partner with another similar industry. Competitive Advantage – by operating at a lower cost, by commanding a premium price, or by doing both. Operational effectiveness, strategic positioning.
Strategic Positioning – six fundamental principles – right goal, deliver a value proposition or set of benefits, distinctive value chain, trade-offs, how all the elements fit together, finally strategy involves continuity of direction.
Customer Relationship Mangement (CRM), Enterprise Resource Planning (ERP), Supply Chain Management (SCM)
The Evolution of E-Business Rohm - established marketing models in helping firms to achieve higher-level strategic objectives such as creating operational efficiencies,...