Chapter 1 Case Study
1. Knowledge: Define Globalization 1.0, 2.0, and 3.0 and provide a sample of the type of business data managers collected during each era.
According to Friedman, Globalization 1.0 started with Christopher Columbus sailing to the west and discovering that the world is round. For the next several centuries the world was dominated by white men. That was the time of exploitation and slavery. Those who managed business at that time probably collected data about how many slaves, or ships, or goods they had.
Globalization 2.0 started with industrial revolution around 1800. Huge amount of inventions happened during that time, and for many business people the main question was about how to implement all those innovations into profitable productions. If it would be manufacturing type of business, then quantities of raw materials would be important data to consider
Globalization 3.0 began in early 2000, with development of internet, and communication capabilities between people. Any personal data as your age, gender, marital status, personal preferences would be important for any business today.
2. Comprehension: Explain Friedman’s flat world and the reasons it is important for all businesses, small or large, to understand.
Friedman claims that the more advance technology we use the more flatter the world becomes. In his speech he provides examples when many small and large businesses become “marketing shells” by promoting their products without being in physical contact with that product. Flatter world creates more competition, meaning better products and services for consumers.
3. Application: Demonstrate how students competing for jobs in a “flat world” can create competitive advantages to differentiate themselves in the marketplace.
Education is very important in this world, and according to Friedman there is no more “American Jobs” out there. Jobs are getting outsourced, and to compete you have to be active, engaged, and...