II. Mission, vision and values of Coca Cola
Generally, mission vision and values of Coca Cola refer to the followed sentences
- Who we are
- What we seek to achieve
- How we want to achieve it
1. Coca cola’s mission
Our mission declares our purpose as a company. It serves as the standard against which we weigh our actions and decisions. It is the foundation of our Manifesto.
- To refresh the world in body, mind and spirit.
- To inspire moments of optimism through our brands and our actions.
- To create value and make a difference everywhere we engage
Firstly, we assess the beginning of the mission statement “to refresh the world in body, mind and spirit”. The company has clearly desire to spread its products all over the world and it has had a lot of successes. This mission statement also dedicates that the company challenges all of their rivals in the beverage field in the domestic and international market. The company confirms that it is number one. Coca Cola efficiently made the efforts to gain the market share with a range of the big advertising campaigns, in which there are appearances of many music, movies or football stars. They are really impressive and convince consumers to buy coke. The Coca Cola advertisements also point out that the products will refresh the mind and spirit along with the body. As a result, they really help the company increase sale product as well as attract more new customer and keep loyal customer.
The second mission statement “To inspire moments of optimism through our brands and our actions” is one more time confirming the right mission of the company. As far as I know in my country last ten year so many young Vietnamese people tried to collect coke-bottle so that they can get interesting and valuable awards from the company. As a result, the product sale increased rapidly in the Vietnamese market. The company was successful with its objective. On the other hand, every people and cultures also need be...