MKT 305 WEEK 10 QUIZ 9 CHAPTER 14 & 15

MKT 305 WEEK 10 QUIZ 9 CHAPTER 14 & 15

MKT 305 WEEK 10 QUIZ 9 CHAPTER 14 & 15
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MKT 305 WEEK 10 QUIZ 9 CHAPTER 14 & 15
TRUE/FALSE
1. Permanent goods are goods that are consumed over long periods of time.
2. A refrigerator is an example of a durable good.
3. Nondurable goods are consumed quickly.
4. Product turnover refers to the number of times a product or service is consumed in a given time period.
5. All services are nondurable goods.
6. Temporal factors, antecedent conditions, and the physical environment are particularly influential on the consumption experience.
7. The process through which cultural meaning is transferred to a product and onto the consumer is called affect referral.
8. Meaning transference begins with culture.
9. According to the textbook, satisfaction should be the key outcome variable for marketers and consumers.
10. Value creation is the reason for a firm’s very existence.
11. Consumer satisfaction is a mild, positive emotional state resulting from a favorable appraisal of a consumption outcome.
12. Consumer satisfaction is a postconsumption phenomenon because it is a reaction to an outcome.
13. Satisfaction results from a cognitive appraisal, which is sometimes referred to as the satisfaction affect.
14. Satisfaction is an emotion that usually creates strong behavioral reactions.
15. Consumers may experience other types of emotions besides satisfaction after consumption.
16. The most commonly accepted theory of consumer satisfaction is the theory of reasoned action.
17. Attribution theory proposes that consumers enter into a consumption experience with predetermined cognitive expectations of a product’s performance.
18. According to the expectancy/disconfirmation theory, consumers’ expectations are used as a type of benchmark against which actual performance...

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