MKT 305 WEEK 3 QUIZ 2 CHAPTER 3 & 4
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MKT 305 WEEK 3 QUIZ 2 CHAPTER 3 & 4
TRUE/FALSE
1. Perception refers to a change in behavior resulting from the interaction between a person and a stimulus.
2. Comprehension refers to a consumer’s awareness and interpretation of reality.
3. Learning can occur without even trying.
4. Perception represents a subjective reality.
5. The first stage of the perceptual process is comprehension.
6. The process of bringing some stimulus within the proximity of a consumer so that it can be sensed by one of the five human senses is called attention.
7. Sensation describes a consumer’s immediate response to information.
8. Attention is the purposeful allocation of information-processing capacity toward developing an understanding of something.
9. Comprehension is the consumer’s attempt to derive meaning from information received.
10. Consumer perception involves two phases: sensing and organizing.
11. Sensing represents a delayed response to stimuli that has come into contact with one of the consumer’s five senses.
12. Cognition refers to the process by which the human brain assembles the sensory evidence into something recognizable.
13. The term cognitive refers to a mental or thinking process.
14. Depending on the extent to which a stimulus can be categorized, three possible reactions may occur: assimilation, accommodation, or contrast.
15. Accommodation occurs when a consumer easily recognizes a round, red fruit as an apple.
16. Contrast occurs when a stimulus does not share enough in common with existing categories to allow categorization.
17. The perceptual process ends with some reaction.
18. Selective perception includes selective exposure, selective attention, and selective retention.
19. On his way to work, Hank passes...