MKT 305 WEEK 7 QUIZ 6 CHAPTER 10

MKT 305 WEEK 7 QUIZ 6 CHAPTER 10

MKT 305 WEEK 7 QUIZ 6 CHAPTER 10
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MKT 305 WEEK 7 QUIZ 6 CHAPTER 10
TRUE/FALSE
1.   A relevant group is a group of individuals who has significant relevance for a consumer and who has an impact on the consumer’s evaluations, aspirations, and behavior.
2.   Group influence refers to the ways in which group members influence the attitudes, opinions, and behaviors of others within the group.
3.   Group members share a set of expectations, rules, and roles.
4.   A focal group is a group that includes members who have frequent, direct contact with one another.
5.   Social ties in secondary groups are very strong.
6.   Professional organizations and social clubs are examples of secondary groups.
7.   Brand communities are groups of consumers who develop relationships based on shared interests or product usage.
8.   A formal group is a group in which a consumer formally becomes a member.
9.   A nonconformity group is a group that has no membership or application requirements, and codes of conduct may be nonexistent.
10.   An aspirational group is a group in which a consumer desires to become a member.
11.   A rejection group is a group to which a consumer does not want to belong.
12.   Aspiration occurs when an individual yields to the attitudes and behaviors of other consumers.
13.   The key difference between persuasion and conformity is that with persuasion, the other party does not defend its position.
14.   Peer pressure is the pressure the individual feels to behave in accordance with group expectations.
15.   Adults are not influenced by peer pressure.
16.   Social power refers to the ability of an individual or a group to alter the actions of others.
17.   Social power can be classified into three categories: natural, imagined, and earned.
18.   Groups with status power result in consumers often...

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