MKT 310 WEEK 2 QUIZ 1 CHAPTER 1 & 2
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MKT 310 WEEK 2 QUIZ 1 CHAPTER 1 & 2
1) The largest company in the world based on sales is ________.
A) ExxonMobil
B) Sears Roebuck
C) Wal-Mart
D) Marks & Spencer
2) Which of the following activities does not fit within the scope of retailing?
A) medical services to families
B) direct-to-home sales
C) vending purchases by factory workers
D) sales to wholesalers
3) Which statement concerning retailing is correct?
A) Retailing activities must involve a store.
B) Retailing activities do not have to include a retailer.
C) Retailing activities cannot be performed by a wholesaler.
D) Retailing activities involve goods, not services.
4) According to the Department of Commerce, annual U.S. retail store sales are about ________.
A) $200 billion
B) $1.5 trillion
C) $3.5 trillion
D) $5.0 trillion
5) About how many people are employed by traditional retailers in the United States?
A) 11 million
B) 16 million
C) 25 million
D) 34 million
6) Data on U.S. retail employment understates actual employment because it does not include ________.
A) store or department managers
B) part-time personnel
C) seasonal employees and unreported workers in family businesses
D) teenagers under 18 who are full-time students
7) In 2007, the four largest retailing companies (in order of size from largest to fourth largest on the basis of sales) were ________.
A) Wal-Mart, Sears, Safeway, and J.C. Penney
B) Wal-Mart, Home Depot, CVS Caremark, and Kroger
C) Wal-Mart, Kmart, Kroger, and Federated Department Stores
D) Wal-Mart, Woolworth, Kroger, and Kmart
8) On the average, ________ percent of every sales dollar goes to grocery stores as payment for the activities they perform.
A) 12
B) 18
C) 28
D) 50
9) In 2007, the 10 largest U.S. retailers had average after-tax profits...