MKT 310 WEEK 6 QUIZ 4 CHAPTER 9 & 10
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MKT 310 WEEK 6 QUIZ 4 CHAPTER 9 & 10
1) The least flexible element of a retailer’s strategy mix is ________.
A) merchandise assortment
B) human resources
C) pricing
D) location
2) The first step in choosing a store location is to ________.
A) determine whether to locate as an isolated store, in an unplanned business district, or in a planned shopping center
B) evaluate alternate geographic (trading areas) in terms of the characteristics of residents and existing retailers
C) select the general isolated business district or planned shopping-center location
D) analyze alternate sites contained in the specified retail location type
3) A trading area can best be defined as ________.
A) those competitive stores that interchange customers
B) stores that are located in the same shopping center or district
C) a geographic area containing customers of a particular firm or group of firms for specific goods and services
D) a designation of a retail area by the U.S. Census Bureau
4) A major benefit of a trading-area analysis is that it allows a retailer to determine ________.
A) the demographic and socioeconomic characteristics of consumers
B) a store’s image
C) the psychographics of shoppers versus nonshoppers
D) the response of shoppers to promotional pricing
5) A major benefit of a thorough trading-area analysis is that it allows a retailer to ________.
A) increase sales at branch stores with high trading-area overlap
B) better match its target market profile with a medium’s circulation
C) increase the degree of trading overlap among branch units
D) better understanding of an area’s lifestyles
6) The determination of trading-area overlap is most important for ________.
A) regional shopping centers
B) shopping districts
C) chain retailers
D)...