MKT 310 WK 3 QUIZ 2 CHAPTER 3 & 4
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MKT 310 WK 3 QUIZ 2 CHAPTER 3 & 4
MKT 310 WK 3 Quiz 2 Chapter 3,4
1) An overall framework of action that guides a retailer is its ________.
A) mission statement
B) corporate philosophy
C) retail tactics
D) retail strategy
2) A major advantage of a firm's developing a retail plan is that it ________.
A) focuses on short-run tactics
B) anticipates and may avoid a crisis
C) balances sales forecasts with inventory requirements
D) shows likely competitor reactions
3) Each of the steps in a retail strategy is ________.
A) interdependent with other steps
B) independent of each other
C) organized on the basis of strategy and tactics
D) organized by company, geographic region, and store units
4) The candid evaluation of the opportunities and potential problems facing a prospective or existing retailer is referred to as ________.
A) situation analysis
B) implementation and analysis
C) philosophy of business
D) strategy determination
MKT 310 WK 3 QUIZ 2 CHAPTER 3 & 4
To purchase this visit here:
http://www.coursehomework.com/product/mkt-310-wk-3-quiz-2-chapter-3-4/
Contact us at:
help@coursehomework.com
MKT 310 WK 3 QUIZ 2 CHAPTER 3 & 4
MKT 310 WK 3 Quiz 2 Chapter 3,4
1) An overall framework of action that guides a retailer is its ________.
A) mission statement
B) corporate philosophy
C) retail tactics
D) retail strategy
2) A major advantage of a firm's developing a retail plan is that it ________.
A) focuses on short-run tactics
B) anticipates and may avoid a crisis
C) balances sales forecasts with inventory requirements
D) shows likely competitor reactions
3) Each of the steps in a retail strategy is ________.
A) interdependent with other steps
B) independent of each other
C) organized on the basis of strategy and tactics
D) organized...