MKT 310 WK 8 QUIZ 6 CHAPTER 13 & 14
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MKT 310 WK 8 QUIZ 6 CHAPTER 13 & 14
MKT 310 WK 8 Quiz 6 Chapter 13,14
1) A retailer can list all of its operations to be performed, its characteristics, and its timing in a(n) ________.
A) prototype arrangement
B) standardized plan
C) operations blueprint
D) rationalized retailing arrangement
2) Which of the following is not an advantage of an operations blueprint?
A) The operations blueprint standardizes activities.
B) The operations blueprint helps evaluate personnel needs.
C) The operations blueprint determines space needs.
D) The operations blueprint isolates weak or failure-prone operations components.
3) Uniform construction, layout, and operations standards are used in ________.
A) everyday inventory planning
B) prototype stores
C) crisis management
D) scrambled merchandising
4) Which of these is not a benefit of using prototype stores?
A) The stores use custom buildings for each city and town.
B) The stores enable a retailer to take advantage of quantity discounts for fixtures and other materials.
C) The stores ease the employee interchange among branches.
D) The stores help portray a consistent image among franchise and chain store units.
5) Rationalized retailing is often used in conjunction with ________.
A) micro-merchandising
B) prototype stores
C) a top-down space management approach
D) a bottom-up space management approach
6) A characteristic of rationalized retailing programs is the ________.
A) encouragement of manufacturers to finance inventories
B) use of low-cost rental locations
C) use of used equipment and fixtures
D) high degree of centralized management control
7) Rigid control and standardization for each phase of business characterize ________.
A) mass merchandising
B) rationalized retailing
C) positioned retailing
D)...