MKT 315 WK 4 QUIZ 3 CHAPTERS 5 & 6.
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MKT 315 WK 4 QUIZ 3 CHAPTERS 5 & 6
MKT 315 WK 4 Quiz 3 Chapters 5,6
MULTIPLE CHOICE
1. Pertaining to the release of movies, windowing is a practice by which movie producers stagger the release of movies for various distributors. Which of the following statements about windowing is false?
a. Windowing was established to help the movie industry maximize total revenues.
b. The practice essentially made movie theatres exclusive distributors for the first four months after a movie's release.
c. Windowing greatly benefited movie theaters.
d. Windowing greatly threatened movie theaters.
e. Windowing may be replaced with new approach to distribution that shortened the time consumers can purchase movies.
2. Which of the following is a false statement about the relationship between channel strategy and marketing strategy?
a. Channel strategy is concerned with the place aspect of the marketing strategy.
b. Channel strategy is narrower in scope than the marketing strategy.
c. Channel strategy focuses on distribution objectives.
d. The channel strategy is important to the firm’s overall objectives.
e. The marketing channel strategy focuses on product, price, and promotion.
3. Channel strategy may be of more importance than the other strategic variables of the marketing mix and is also important to:
a. The operations strategy.
b. The development of the breadth of the product line.
c. The firm’s overall objectives and strategies.
d. The firm’s competitive position in the market place.
e. The level of profits the firm achieves.
4. Which of the following is not one of the basic distribution decisions that most firms must address?
a. Which individual should be chosen as channel manager
b. The role distribution should play in the firm’s overall objectives and...