MKT 421 Final Exam Guide 1
For more classes visits
www.snaptutorial.com
1) Which of the following statements best describes the modern view of marketing?
2) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of
3) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is:
4) To compete more successfully with its many competitors offering packaged cookies, Famous Amos added its own line of extra chunky premium cookies. This seems to be an effort at:
5) Professional Dental Supply has been successfully selling dental instruments to dentists for the past 20 years, and has developed strong customer relations. When looking for new marketing opportunities, Professional Dental Supply will most likely look first at
6) Which of the following statements regarding marketing strategies is FALSE?
------------------------------------------------------------------------------
MKT 421 Final Exam Guide All 10 Sets
For more classes visits
www.snaptutorial.com
This tutorial contains 10 sets of final exam of MKT 421
for details of each set please go "MKT 421 Final Exam" under categories on the Home Page
----------------------------------------------------
MKT 421 Final Exam Guide
For more classes visits
www.snaptutorial.com
1. Blending the firm's promotion efforts to convey a complete and consistent message is the goal of:
Sales management communications.
Integrated promotional marketing.
Sales promotion communications.
Integrated marketing communications.
2
When an advertiser pays a fixed amount (e.g. 70 cents) each time a Web surfer clicks on the advertiser's ad and links to the advertiser's website, this process is called a(n):
pioneering ad.
pay-per-view.
pay-per-click.
copy thrust.
3
Marketers cannot...