MKT 421 Courses/snaptutorial

MKT 421 Courses/snaptutorial

MKT 421 Final Exam Guide 1
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1) Which of the following statements best describes the modern view of marketing?
2) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of
3) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is:
4) To compete more successfully with its many competitors offering packaged cookies, Famous Amos added its own line of extra chunky premium cookies. This seems to be an effort at:
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MKT 421 Week 1 Individual Assignment Favorite Brand Paper (2 Papers)
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This tutorial contains 2 different papers
Write a 750- to 1,000-word paper in which you identify your favorite brand and explain why it is your favorite. In the paper you should do the following:
• Identify a brand about which you are passionate.
• Explain a minimum of three reasons why you are passionate about this brand.
• Respond to the following questions:
o Is the company successful in building loyal customer relationships across different groups?
o Why or why not?
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MKT 421 Week 2 Individual Assignment Marketing Mix Presentation
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Select a company currently experiencing marketing changes.

Create a 6-slide Microsoft® PowerPoint® presentation (including a title slide) that analyzes that company's marketing mix:
• Each of the four P's should be addressed on its own slide.
• The final slide should analyze the changes this company is experiencing and the driving forces behind the changes.
• Use the Wall Street Journal database in the University Library to facilitate your research of the company...

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