MKT 421 Entire Course
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MKT 421 Week 1 Discussion Question 1
MKT 421 Week 1 Discussion Question 2
MKT 421 Week 1 Individual Assignment Defining Marketing
MKT 421 Week 2 Discussion Question 1
MKT 421 Week 2 Discussion Question 2
MKT 421 Week 2 Individual Assignment Marketing Mix
MKT 421 Week 2 Team Assignment Marketing Plan Phase 1
MKT 421 Week 3 Discussion Question 1
MKT 421 Week 3 Discussion Question 2
MKT 421 Week 3 Individual Assignment Marketing Research Paper
MKT 421 Week 3 Team Assignment Marketing Plan Phase 2
MKT 421 Week 4 Discussion Question 1
MKT 421 Week 4 Discussion Question 2
MKT 421 Week 4 Individual Assignment Using Perceptual Maps in Marketing Simulation
MKT 421 Week 4 Team Assignment Marketing Plan Phase 3
MKT 421 Week 5 Discussion Question 1
MKT 421 Week 5 Discussion Question 2
MKT 421 Week 5 Individual Assignment Environmental Factors
MKT 421 Week 5 Team Assignment Marketing Plan Final Paper and Presentation
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MKT 421 week 5 Individual Assignment Environmental Factors
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Resources: University Library, Internet
Select an organization with which you are familiar that conducts
both domestic and global marketing.
Write a 1,050- to 1,400-word paper in which you identify the
environmental factors that affect global and domestic marketing
decisions. Address the following as they relate to the
organization’s marketing decisions:
• Analyze the influence of global economic interdependence
and the effect of trade practices and agreements.
• Examine the importance of demographics and physical
infrastructure.
• Analyze the influence of cultural differences.
• Examine the importance of social responsibility and ethics
versus legal obligations.
• Analyze the effect of political systems and the...