MKT 421 Entire Course
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MKT 421 Week 1 Discussion Question 1
MKT 421 Week 1 Discussion Question 2
MKT 421 Week 1 Individual Assignment Defining Marketing
MKT 421 Week 2 Discussion Question 1
MKT 421 Week 2 Discussion Question 2
MKT 421 Week 2 Individual Assignment Marketing Mix
MKT 421 Week 2 Team Assignment Marketing Plan Phase 1
MKT 421 Week 3 Discussion Question 1
MKT 421 Week 3 Discussion Question 2
MKT 421 Week 3 Individual Assignment Marketing Research Paper
MKT 421 Week 3 Team Assignment Marketing Plan Phase 2
MKT 421 Week 4 Discussion Question 1
MKT 421 Week 4 Discussion Question 2
MKT 421 Week 4 Individual Assignment Using Perceptual Maps in Marketing Simulation
MKT 421 Week 4 Team Assignment Marketing Plan Phase 3
MKT 421 Week 5 Discussion Question 1
MKT 421 Week 5 Discussion Question 2
MKT 421 Week 5 Individual Assignment Environmental Factors
MKT 421 Week 5 Team Assignment Marketing Plan Final Paper and Presentation
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MKT 421 Week 1 Discussion Question 2
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Assume you are the newly hired marketing manager of a company. As you spend time with other peer marketing managers, you realize that the company doesn’t place an emphasis on planning within the marketing organization. Why is planning important in marketing? What are the essential components of a marketing plan? How would you convince your supervisor that the marketing department should produce formal marketing plans?
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MKT 421 Week 2 Discussion Question 1
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