MKT 435 Week 5 Team Assignment Repositioning Presentation
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Resources: University Library, Internet
Select the same product or service that your Learning Team chose for your Segmentation, Targeting, and Positioning Paper.
Prepare a 10-12 minute presentation, with at least 10 annotated Power Point slides in which you analyze the impact of external and internal influences on consumer behavior and marketing strategies. Address the following in your analysis:
Select three external influences and analyze the impact that these influences have on the marketing strategy for your selected product or service.
Select three internal influences and analyze the impact that these influences have on the marketing strategy for your selected product or service.
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MKT 435 Week 5 Individual Assignment Consumer Decision Making Process Paper
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Write a 700- to 1,050-word paper in which you summarize the elements of the consumer decision-making process. Address the following in your paper:
Discuss how marketers can use the process to drive buyer’s actions.
Explain the impact of consumer satisfaction on marketing.
Reference the course reading and at least one outside reference.
Format according to APA standards
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MKT 435 Week 4 Team Assignment External and Internal Influences Paper
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Write a 1,750- to 2,100-word paper in which you analyze the impact of external and internal influences on consumer behavior and marketing strategies. Address the following in your...