MkT 435 Entire Course
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MKT 435 Week 1 Individual Assignment Consumer Behavior Paper
MKT 435 Week 2 Individual Assignment Analyzing Buyer Behavior Simulation
MKT 435 Week 2 Team Assignment Segmentation, Targeting and Positioning Paper
MKT 435 Week 3 Individual Assignment Data Memo
MKT 435 Week 4 Team Assignment External and Internal Influences Paper
MKT 435 Week 5 Individual Assignment Consumer Decision Making Process Paper
MKT 435 Week 5 Team Assignment Repositioning Presentation
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MKT 435 Week 5 Team Assignment Repositioning Presentation
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Resources: University Library, Internet
Selectthe same product or service that your Learning Team chose for your Segmentation, Targeting, and Positioning Paper.
Prepare a 10-12 minute presentation, with at least 10 annotated Power Point slidesin which you analyze the impact of external and internal influences on consumer behavior and marketing strategies. Address the following in your analysis:
Select three external influences and analyze the impact that these influences have on the marketing strategy for your selected product or service.
Select three internal influences and analyze the impact that these influences have on the marketing strategy for your selected product or service.
Identify environmental factors that may influence consumer perception of the marketing message associated with your selected product or service.
Cite the assigned reading and at least two outside references in your presentation
Cite your referencesaccording to APA standards....