MKT 435 ALL ASSIGNMENTS
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MKT 435 Week 1 Individual Assignment Consumer Behavior Paper
MKT 435 Week 2 Individual Assignment Analyzing Buyer Behavior Simulation
MKT 435 Week 2 Team Assignment Segmentation, Targeting and Positioning Paper
MKT 435 Week 3 Individual Assignment Data Memo
MKT 435 Week 4 Team Assignment External and Internal Influences Paper
MKT 435 Week 5 Individual Assignment Consumer Decision Making Process Paper
MKT 435 Week 5 Team Assignment Repositioning Presentation
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MKT 435 Week 2 Individual Assignment Analyzing Buyer Behavior Simulation
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Individual Assignment: Analyzing Buyer Behavior Simulation Summary
Resources: Internet, University Library, and the simulation, Analyzing Buyer Behavior, can be found on your student Web site at http://www.ecampus.phoenix.edu.
Prepare a 5 minute roundtable discussion introductionin which you address the following: For each of the major phases in the simulation, briefly describe your decisions and results. Then as a group we will discuss how the following consumer behavior concepts were applied in the simulation by answering the following questions:
What additional external factors or macro factors should be considered in your analysis of the simulation?
What additional social and cultural factors would you consider in this scenario?
How do you account for variations in different geographic regions—what do you really look for? Why is there a difference?
Considering the importance of keeping existing customers, what methods might be used to encourage loyalty among existing customers in a service business?...