MKT 438 ENTIRE COURSE (UOP)
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MKT 438 Week 1 Individual Assignment Defining Public Relation Paper (Uop)
MKT 438 Week 1 DQ 1 (Uop)
MKT 438 Week 1 DQ 2 (Uop)
MKT 438 Week 1 DQ 3 (Uop)
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MKT 438 Final Exam Guide (Uop)
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Complete the Final Examination.
1. The objective of public relations is to sell:
2. The R-A-C-E approach to defining public relations includes the following components:
3. The job of public relations professional is very much that of an “interpreter,” where he interprets:
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MKT 438 Week 1 Individual Assignments Defining Public Relation Paper (Uop)
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www.shoptutorial.com
Resources: University Library, Internet
Write a 700- to 1,050-word paper in which you define PR. Include in
Your paper:
Explain your personal definition of PR and definitions from three
different sources, such as the Public Relations Society of
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MKT 438 Week 2 Team Assignment Public Relations Campaign Overview Paper (Uop)
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Resources: University Library, Internet, and the Virtual
Organizations can be found on the student website at
http://ecampus.phoenix.edu
Select a PR scenario from the following list:
An organization is planning to introduce a new product or
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MKT 438 Week 3 Individual Assignment Functions of...