MKT 441 ENTIRE COURSE
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MKT 441 Week 1 Individual Assignment The Importance of Market Research (Uop)
MKT 441 Week 2 Individual Assignment Global Market Research Case Study Analysis (Uop)
MKT 441 Week 2 Individual Assignment Market Research Plan Phase 1 Problem Identification and Project Outline (Uop)
MKT 441 Week 3 Individual Assignment Market Research Tools Paper (Uop)
MKT 441 Week 3 Individual Assignment Market Research Implementation Plan Phase 2 Research Tools Paper (Uop)
MKT 441 Week 4 Individual Discussion Question (Uop)
MKT 441 Week 4 Individual Assignment Marketing Strategies Proposal Kudler Paper (Uop)
MKT 441 Week 5 Individual Assignment Market Research Implementation Plan Final Paper (Uop)
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MKT 441 Week 5 Individual Assignment Market Research Implementation Plan Final Paper
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Resources: Problem Identification and Project Outline, Internet, University Library
Write a 1,750- to 2,100-word Market Research Implementation Plan based on the scenario you selected in Workshop 2. Address the following in your plan:
• Conduct market research concerning the selected scenario using secondary market research resources.
• Locate an online resource. Identify the secondary research data from this resource that applies to your selected scenario and incorporate it into your Marketing Research Implementation Plan.
• Select two of the four market research tools you analyzed in your Research Tools Paper (Workshop 3) and develop at least two survey instruments, such as semantic differential, Likert Scale, and questionnaire, based on these tools. Recommend sampling procedures for the implementation of the survey instruments.
Format your paper and presentation consistent with APA guidelines.
Prepare a 12- to 15-slide Microsoft®...