MKT 441 Week 1 Individual Assignment The Importance of Market Research
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Resources: University Library, Internet
Select an organization with which you are familiar.
Write a 700- to 1,050-word paper in which you describe the importance of marketing research to your selected organization’s management team. In your paper, address the following:
• Define market research.
• If your selected organization uses marketing research, identify the different types of marketing research it uses and describe the importance of that research to the organization.
• If your selected organization does not currently use marketing research, describe the different types of marketing research that would be beneficial to the organization.
Format your paper consistent with APA guidelines.
MKT 441 Week 2 Individual Assignment Global Market Research Case Study Analysis
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Resources: Case 3-2: Sperry/MacLennan Architects and Planners of Marketing Research (Aaker, Kumar, & Day):
Write a 1,050- to 1,400-word case study analysis of the Sperry/MacLennan Architects and Planners case. Address the following in your analysis:
• Describe the situation discussed in the case.
• Identify the key issues for the organization in your selected case.
• Discuss possible ways the organization might address these issues.
• Based on your analysis of the case, explain the value of market research in the global community.
Format your paper consistent with APA guidelines.
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MKT 441 Week 2 Individual Assignment Market Research Plan Phase 1 Problem Identification and Project Outline
For more course tutorials visit
www.uophelp.com
Resources: Internet, University Library
Select an...