MKT 447 Entire Course (UOP Course)
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MKT 447 Week 1 Individual Advertising Past and Present Paper (UOP Course)
MKT 447 Week 1 DQ 1 (UOP Course)
MKT 447 Week 1 DQ 2 (UOP Course)
MKT 447 Week 2 Learning Team Advertising Plan and Creative Brief (UOP Course)
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MKT 447 Final Exam Guide (UOP Course)
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Multiple Choice: Choose the correct response for the following questions.
1. As a consumer you are exposed to hundreds and maybe even thousands of commercial messages every day. These messages may appear in the mass media, as even sponsorships, telemarketing calls, or even as e-mails. The
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MKT 447 Week 1 Individual Advertising Past and Present Paper (UOP Course)
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Advertising Past and Present Paper
Resources: Internet, University Library
Select a print advertisement from before 1970 for a product or service that is still in existence.
Locate a current advertisement for the same product or service.
Write a 1,050- to 1,400-word paper in which you analyze how the target market for the product or service has changed. Over the years advertising has changed dramatically.
• Using your examples, describe how and why these changes have occurred.
• Include any ethical, cultural, social, or regulatory influences.
• Attach samples of your selected ads.
Format your paper consistent with APA guidelines.
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MKT 447 Week 2 Learning Team Advertising Plan and Creative Brief (UOP Course)
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