MKT 498 Entire Course
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MKT 498 Week 1 Individual Assignment Purpose and Value of Integrated Marketing Paper
MKT 498 Week 1 DQ 1
MKT 498 Week 1 DQ 2
MKT 498 Week 1 DQ 3
MKT 498 Week 2 Individual Assignment Marketing Analysis Tools Table
MKT 498 Week 2 DQ 1
MKT 498 Week 2 DQ 2
MKT 498 Week 2 DQ 3
MKT 498 Week 2 DQ 4
MKT 498 Week 2 DQ 5
MKT 498 Week 2 DQ 6
MKT 498 Week 3 Team Assignment Target Market and Competitive Advantage Paper
MKT 498 Week 3 DQ 1
MKT 498 Week 3 DQ 2
MKT 498 Week 3 DQ 3
MKT 498 Week 3 DQ 4
MKT 498 Week 3 DQ 5
MKT 498 Week 4 Individual Assignment Alternative Marketing Options Paper
MKT 498 Week 4 Team Assignment Marketing Position Statement Presentation
MKT 498 Week 4 DQ 1
MKT 498 Week 4 DQ 2
MKT 498 Week 4 DQ 3
MKT 498 Week 4 DQ 4
MKT 498 Final Exam Guide
MKT 498 Week 5 Team Assignment Integrated Marketing Communications (IMC) Plan Paper
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MKT 498 Week 4 Individual Assignment Alternative Marketing Options Paper
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Use the product or service that your Learning Team selected in the Integrated Marketing Discussion in Week Two.
Write a 700- to 1,050-word paper in which you identify one marketing option from each category below which would be realistic for the product or service examined. The categories are: advertising, personal selling, public relations, and promotions. Rank your four marketing options from 1 to 4, with 1 being the best alternative and 4 being the least effective alternative, in your estimation.
Include the following in your paper:
Evaluate the strengths and weaknesses of each of the four communication venues, and justify your rankings and your choices based on the target market and the competition. (6 points)
Determine the marketing tactics necessary to achieve the desired...