MKT 500 Complete Course MKT500 Complete Course
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MKT 500 Week 1 Discussion
"The Death of the 4Ps?" Watch the video below and then respond to the questions that follow:
https://cdnapisec.kaltura.com/html5/html5lib/v2.34/mwEmbedFrame.php/p/956951/uiconf_id/24290031/entry_id/1_n2bbedus?wid=_956951&iframeembed=true&playerId=kaltura_player&entry_id=1_n2bbedus&flashvars[streamerType]=auto#
Describe a company that you believe represents the 4Cs well, and provide examples of why you believe they are successful at it.
Describe a company that you believe does not do well putting the 4Cs into practice, and provide two (2) examples of why you believe they struggle at it.
What recommendations would you give the company who needs to update their approach?
Click here to view the grading rubric for this discussion.
Video Segment Reference:
FORA.tv. (2014, May 28). Coty, Inc: The death of the four p's of marketing [Video file]. Retrieved from https://youtu.be/Oi7raBwliQ8.
MKT 500 Week 2 Discussion
"The Tata Nano: The People’s Car (A) and Maslow’s Hierarchy of Needs" Please respond to the following:
From the case study, categorize the Nano’s marketing segments that have the greatest influence on its sales. Assume you are the marketing manager at Tata responsible for consumer marketing. In your own words, outline a plan that Tata could implement in order to make the process to purchase the Nano more efficient for potential buyers.
* One way that marketers use Maslow’s Hierarchy is by identifying their product with a certain level of needs. Marketers use imagery in commercials to motivate customers to satisfy their needs using the company’s product. A great number of companies position their brands to make customers feel like their product or service will make them belong to a certain...