MKT 506 ENTIRE COURSE STR LATEST
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MKT 506 ENTIRE COURSE STR LATEST
MKT 506 Week 3 Assignment 1 – STR
Assignment 1: Marketing Models
Due Week 3 and worth 150 points
Write a five to six (5-6) page paper that addresses the following.
Develop an argument regarding the significance of marketing to organizational success in the 21stcentury.
Assume you are charged with establishing a marketing campaign for a product that is in a mature stage of the product life cycle. Review the ‘Marketing and Promotions Process Model” and decipher which part of the process would be the most difficult for you as a marketing expert to implement. Be sure to provide the rationale for your position as well as how you would address the difficulties you identified.
Determine whether you favor a centralized or decentralized system for marketing firms or departments. Explain your rationale.
Use at least three to four (3-4) quality resources in this assignment. Note:Wikipedia and similar Websites do not qualify as quality resources.
MKT 506 Week 4 Assignment 2 – Strayer
Assignment 2: Advertisements to Compare
Due Week 4 and worth 150 points
Understanding consumer behavior is an integral part to product sales. Communicating the desired message to the right targeted customer is a must. Select any two (2) advertisements provided in Chapter 4 and 5 of the textbook.
Create a matrix, table or a figure to present your responses to the tasks below. Be as creative as you can be. Then, write a three to four (3-4) page paper in which you:
Briefly describe the two (2) advertisements you selected. Ensure you include the chapter(s) in which the advertisements are found in the textbook.
Determine what customer group(s) is likely to purchase the product with justification for your response.
Select no more than three (3) channels by which you...