MKT 571 MKT571 Complete Course
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MKT 571 Week 1 Marketing Environment Simulation and Summary
Complete the Marketing Environment Simulation and Summary in MyMarketingLab.
Save your results report from the simulation to your computer.
Click the Assignment Files tab to submit your assignment.
MKT 571 Week 2 VALS Survey
Take the VALS Survey.
Submit a screen shot of your results through the Assignment Files tab.
And post a response to the following:
How can marketers use this information?
MKT 571 Week 2 New Product Launch Marketing Plan, Part I
Create a product launch plan of no more than 1,050 words for 2 markets (domestic and international). The domestic country is the country where the company is headquartered. You will choose one other country. You must use a real company and develop a new product (one that does not exist in any company).
Include the following components for both markets:
Market needs
Market growth
A brief SWOT Analysis
Potential competition
Product offering and product definition
Product positioning
Justification for your choice of product
A 10-question survey that you will use for your final marketing plan, that collects additional primary data about the buyers
Use the Sample Marketing Plan in Ch. 2 of Marketing Management as a guide in developing the components of your plan.
Click the Assignment Files tab to submit your assignment.
MKT 571 Week 3 Segmentation and Target Market Paper
Write a paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market.
Required Elements:
No more than 2100 words
Include demographic, psychographic, geographic, and behavioral...