MKT 575 Entire Course
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MKT 575 Week 1 DQs
MKT 575 Week 1 Assignment Identify the Macro Environment
MKT 575 Week 2 Assignment Marketing Plan Evaluation
MKT 575 Week 3 Reflection
MKT 575 Week 3 Assignment Case Study
MKT 575 Week 4 DQs
MKT 575 Week 4 Assignment Case Study
MKT 575 Week 5 Assignment Keurig Case Study
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MKT 575 Week 1 Assignment Identify the Macro Environment
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Consider a company with which you are familiar. Review its corporate website.
Write a 350- to 700-word paper in which you discuss how these align with the current issues facing organizations from a macro-environment standpoint. Identify the company’s mission, goals, and marketing goals. Are the company’s vision, mission goals, and marketing goals adequate or lagging based on today’s environmental issues? Consider the following:
Economic
Political
Legal
Social
Cultural
Technological positions
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MKT 575 Week 1 DQs
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How do vision, mission, and goals differ? How do each of these relate to the development of a marketing strategy?
Discuss the factors involved in reviewing the competition. Should you remain industry-focused or should you remain product-focused? Why? Use an example in your discussion.
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MKT 575 Week 2 Assignment Marketing Plan Evaluation
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