Target Market and Positioning Strategy Identification
Target Market and Positioning Strategy Identification
IKEA aims to provide customers with a wide range of furnishing products that are well designed and functional at low prices so as to increase the number of people who can afford the furniture (IKEA, 2010). IKEA target audience is the global middle class and the target market is characterized by similar customer spending pattern and this combined with low prices are aimed at increasing sales, and IKEA’s success lies on the idea of inventing an easy to assemble items from home and this is the very best example of success link to thoughtful selling focus and spotting correct tactics. IKEA aims to provide customers with a wide range of furnishing products that are well designed and functional at low prices so as to increase the number of people who can afford the furniture (IKEA, 2010).
Target Market
A target market can be defined as the audience that will be more attracted to a certain product from a distributor or from a retailer. The targeted audience must be defined in a clear manner so that the targeted audience can easily acquire interest in the product. Among the tools used to identify a target market are items such as: age, gender, geographical area, economic status, profession and more. “IKEA'S Business idea is to offer a wide range of well designed, functional home furnishing products at a low price. The target market is very broad. They are aiming to appeal to people of all ages, sexes, geographic locations, all who have one thing in common: Price preference” (IKEA, 2010). IKEA is the perfect furnishing suited really for mature young individual because of its multi- purpose and handy features that is easy to gather and easy to disentangle. One more reason why IKEA has landed finding the intended advertising site is because young individual always go for the latest technology being an internet patron they can shop...