MKT 578 Entire Course
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MKT 578 Week 1 DQs
MKT 578 Week 2 Public Relations Learning Team Project Problem Framing Paper
MKT 578 Week 2 DQs
MKT 578 Week 3 Learning Team Reflection
MKT 578 Week 3 Individual Assignment Public Relations Stakeholders Paper
MKT 578 Week 3 DQs
MKT 578 Week 4 Learning Team Reflection
MKT 578 Week 4 Individual Assignment Ethical and Legal Issues Paper
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MKT 578 Week 2 Learning Team Project Problem Framing Paper
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Resource: University of Phoenix Material: Public Relations Learning Team Project
Write a paper between 1,050 and 1,400 words in which you describe your approved organization and a problem or opportunity currently confronting it.
Discuss the role that public relations appears to play within your selected organization, as well as its importance in the organization’s overall promotional mix. Be sure to do the following:
Provide a brief background of the selected organization, including its products, services, and customers.
Identify the problem or opportunity at the center of the scenario for which the organization must develop and implement its public relations response or campaign.
Identify the stakeholders, target audience(s), and ethical implications related to the campaign.
Discuss ethical implications related to the PR issues.
Discuss the depth and breadth of research that will have to be conducted during the development of the campaign to ensure its effective implementation.
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MKT 578 Week 3 Individual Assignment Public Relations Paper
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Resource: Week Two Problem Framing Paper
Use the public relations campaign that is the subject of the Learning Team project introduced in Week Two as a...