These are the automatically computed results of your exam. Grades for essay questions, and comments from your instructor, are in the "Details" section below.
Date Taken:
4/3/2014
Time Spent:
47 min , 55 secs
Points Received:
60 / 60 (100%)
Question Type:
# Of Questions:
# Correct:
Multiple Choice
10
10
Grade Details - All Questions
Question 1.
Question :
(TCO C) Sam wants to buy a washing machine and is looking for something that is modestly priced.
When he goes to make the purchase, he finds there are two options that meet his requirements. One is an IFB Bosch product, while the other is a newly imported South Korean brand. Adam is not very familiar with the latter and does not hesitate in choosing Bosch. This example implies that ________.
Student Answer:
the imported brand will not survive the competition from Bosch
Bosch has a positive customer brand equity
the South Korean company has a low advertising budget
the imported brand is unreliable
the Bosch washing machine has better features than the imported brand
Instructor Explanation:
Page Ref: 244
Points Received:
6 of 6
Comments:
Question 2.
Question :
(TCO C) The notion of the "four Ps" in the traditional "marketing-mix" concept may not adequately describe modern marketing programs. ________ is about mixing and matching marketing activities to maximize their individual and collective effects.
Student Answer:
Personalized marketing
Mass customization
Globalized marketing
Relationship marketing
Integrated marketing
Instructor Explanation:
Page Ref: 251
Points Received:
6 of 6
Comments:
Question 3.
Question :
(TCO H) A company which is willing to maintain its market share, and not attack the leader and other competitors in an aggressive bid for further market share, is known as a ________.
Student Answer:
market...