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47 min , 55 secs
60 / 60 (100%)
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Grade Details - All Questions
(TCO C) Sam wants to buy a washing machine and is looking for something that is modestly priced.
When he goes to make the purchase, he finds there are two options that meet his requirements. One is an IFB Bosch product, while the other is a newly imported South Korean brand. Adam is not very familiar with the latter and does not hesitate in choosing Bosch. This example implies that ________.
the imported brand will not survive the competition from Bosch
Bosch has a positive customer brand equity
the South Korean company has a low advertising budget
the imported brand is unreliable
the Bosch washing machine has better features than the imported brand
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(TCO C) The notion of the "four Ps" in the traditional "marketing-mix" concept may not adequately describe modern marketing programs. ________ is about mixing and matching marketing activities to maximize their individual and collective effects.
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(TCO H) A company which is willing to maintain its market share, and not attack the leader and other competitors in an aggressive bid for further market share, is known as a ________.