Global Mobile Application Market Analysis and Opportunity
Assessment; 2014 - 2020
Global Mobile Application Market
A mobile application or app is a computer programme designed to run on smartphones,
tablet computers and other mobile gadgets. Mobile apps were originally designed for
general information retrieval such as emails, contacts, calendars, and stock market and
productivity. Rising popularity of mobile apps enhanced its adoption into other categories,
such as mobile gaming, social networking, e-book reading and entertainment, lifestyle, GPS
(Global Positioning System) and location based navigation services, factory automation,
banking, order-tracking and mobile medical apps. In addition, mobile apps help end-users
to search for information and download data by connecting to the internet. Mobile app
providers need to consider the constraints and features before developing apps that can
run on mobiles because smartphones and tablets run on battery and have less powerful
processors as compared to personal computers.
The mobile app market can be segmented into three major types, viz. applications, store
type and geography. The mobile app market can be segmented on the basis of applications
into eight major categories - social networking, online books, business &finance,
entertainment, lifestyle, travel, navigation and others (productivity and utilities). On the
basis of store type, the mobile app market can be segmented into two major categories,
third party stores (managed by mobile device manufacturers, operators and operating
system developers) and native stores
Global Mobile Application Market
The mobile app report contains the global scenario of this market discussing a detailed
overview and market figures. The research report analyses the industry growth rate,
capacity and structure. The report analyses the historical data and forecasts the mobile
app market size along with key factors driving and restraining the market...