Mobile phone accessories are accessories that complement the performance, maintenance and features of mobile handsets.These include earphones, bluetooth headsets, portable travel chargers, protective covers and screen guards.
Mobile phone accessories represent a moderate volume and high growth market due to changing lifestyles, technological innovations and the need for effective maintenance of costly instruments. The mobile phone market is dynamic in nature with frequent launchesin new features, accessories and handsets, giving rise to the need for custom-made screen guards and protective covers. Due to high profit margins and an increasing demand for mobile phone accessories, many players in the mobile handset market are launching their own accessories. Companies like Samsung, Apple, LG, Sony and Nokia are offeringaccessories fortheir handsetsas acombo pack to boost sales.
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The interchangeability and compatibility of accessories other than covers and screen guards providecustomers with a wide range of products to select from.A large number of domestic, regional and small players provide low-end products such as screen guards and covers to the market. These products are often not standardized, causing high disruptions in the market. Innovations in portable power-protection devices, connection cables,and water-resistant, scratch-resistant, dust-proof and impact-resistant covers and screen guards are driving the growth of this market. Sound cancellation features, inherent bass and microphone input features are driving the growth in the earphone and headset segment. The mobile accessories market is expected to grow inline with sales of mobile handsets. Some of the underlying factors for growth include rising disposable income, changing lifestyles and rapid innovation in the consumer electronics segment.Growth of the mobile accessories market is also...