Q1.) Is this more a market base opportunity or a company/target-based opportunity? Why?
Lynx Solution is more like a company or target-based opportunity because it works with an idea of developing a software and then using that software for marketing in a new way and with a new idea. Milmo was a very much experienced person, who had been trying to find an idea for so long and had spend much of his life in order to identify a unique and practicable idea that could be converted into a successful business. Finally, Milmo got an idea of inventing a new technology software for marketing, which was very first of its kind and since the technology was expected to be successful; hence, it proved to be a successful idea, which started to generate revenues after stressful time and efforts and spent on the development of this idea and software technology. Meanwhile, it was not a market-based opportunity because there had also been other business ideas in the market of technology and development, which badly failed due the inappropriate decision and policies adopted by their owners. Therefore, the uniqueness of business idea and the ability of Milmo, Doug and Pascal in the development, management and implementation of unique marketing idea through wireless technology based on the target set by the owners, which proved to be a successful opportunity.
Q2.) How might the ownership of this business complicate this transaction?
Since, the ownership of the business was divided among three individuals from different fields of the market where Milmo and Doug each owned 37.5% and Pascal only got 25% of the equity ownership of the Lynx Solutions. Furthermore, Milmo was an entrepreneur, who wanted the business to grow and was willing to take risks by investing in new ideas; whereas, Doug was a sales and marketing person, who had been working for a venture capital firm where he had gained experience of raising money for its venture capitals. On the other hand, Pascal was an...