Marketing Management term paper
Marketing Management term paper
DR.Ashraf Talaat
ESLSCA
Group E43
1/18/2014
DR.Ashraf Talaat
ESLSCA
Group E43
1/18/2014
Presented by: Amira Hassanien Taki
Trap-Ease: The Big Cheese of Mousetraps
Presented by: Amira Hassanien Taki
Trap-Ease: The Big Cheese of Mousetraps
1. Martha and the Trap-Ease investors believe they face a once-in-a-lifetime opportunity. What information do they need to evaluate this opportunity? How do you think the group would write its mission statement? How would you write it?
Market opportunity : is a potentially favorable condition in which a business can capitalize on a changing trend or an increasing demand for a product by a demographic group that has yet to be recognized by its competitors. For a market opportunity to exist, a company must be able to identify who its potential customers are, the specific needs that need to be met, the size of the market, and its capacity to capture market share.
Required information to evaluate the opportunity:
A. Decide whether the company has a unique selling point that will put it as a competitive advantage over other companies.
Martha add a value for the product, she offers a new solutions to a commonly founded problems, mice.
That represented on the cooperation of a plastics-manufacturing firm, trap-ease produces the traps which consist of a plastic tube of about 15 cm, and diameter of 4 cm. The 15 cm tube bends at 30dgree angle at the middle.
This product features provide the core competency.
B. Decide whether customers are willing to pay a higher price for the value “more for more “ value proposition offered by the company
It seems that Martha and the investors were too focused on how amazing their product was and not the actual needs or wants of the customers that would be buying it. If Trap-Ease where to follow a Societal Marketing Concept then they would probably more successful because they are marketing such a new and innovative...