MRKT 310 Principles of Marketing Week 3 Writing Assignment
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Consumer Behavior: How People Make Buying Decisions
Model of Consumer Behavior: Environmental factors. Student can use the model of consumer behavior to identify those environmental factors most likely to affect the consumer decision making for a specific product or service.
Model of Consumer Behavior: Consumer factors. Student can reference the model of consumer behavior to identify the consumer factors most likely to affect the decision making for a specific product or service.
Role of Involvement in purchase decisions. Student can identify the role of consumer involvement applicable to a specific product or service offering and how that level of involvement affects the type of decision making.
Consumer decision-making process. Student can identify how marketing strategy can influence each of the eight steps in the consumer decision-making process.
• Refer to the product or service you selected at the beginning of the semester. This week you want to take a closer look at what consumer factors may be relevant for customers considering buying your product or service offering. This will require some critical thinking on your part based on your own behavior if you are a customer yourself, or you may want to talk to others who have purchased the product. Sometimes you can find clues when looking at the product or service’s marketing messages that may be addressing some of these factors.
• You will be relying less on what you read in the literature and more on your critical thinking skills and your ability to apply the marketing concepts to your product or service. You won’t be able to find...