“MTV- Music Television. You may think of it as the channel that rattles your china...and hypnotizes your children, but what you may want to know is that MTV is responsible for a complete revolution in the music business.” Diane Sawyer once said these words about MTV in 1990. Even today, however, her comment is still quite true, for MTV is still breaking ground right here in the US as well as worldwide. Including everything from logos and demographics to mergers and milestones in history, MTV has had an incredible impact on pop culture and the television industry itself.
In January 1981, a meeting was held by executives to decide the fate of MTV. After a 2 ½ hour debate over the appeal of the channel, MTV was approved and financed with 20 million dollars. Once the station was approved, they had to try and convince record companies that financing videos for MTV would make an legitimate return, however they slowly began to see the opportunity for exposure for their artists. Whatever the difficulties in getting MTV up and running, it was not reflected in its growth and popularity.
There have been many memorable moments in MTV’s history. A lot of them were ground breaking events that changed the way we view music and television today. In 1983, Michael Jackson made the video “Thriller”. MTV refused to even play it at first, because it was too scary and because he was an African American artist, which was looked down upon at the time. This video was considered to be a groundbreaking video, and set the guide for future music videos. In January of 1991, Madonna made the video “Justify My Love”. Madonna had become a big star through MTV, starting with her first album back in 1983 and her first big hit album “Like A Virgin” in 1985. MTV had always played her videos, but this one was just a bit too racy for air play, so much so that MTV refused to air the video. It was the first time the network had done such a thing.
In 1984, MTV produced...