Matt Brewer
MWF 1-1:50
College Comp 1
Autobiographical Essay
Last week I walked into my favorite grocery store “Shnucks”. I had to run by and pick up a few things for my mom because she was cooking dinner that night. I stopped upon this article in the newspaper called “Back to Brands” I started to read this article because it looked interesting to me. It caught my eye as I walked passed the front of the grocery store. It had big bold words and pictures on the front of the article.
So I read the article and found out that it’s far more cheaper to bring back the old brands than to develop a new one. It is cheaper because spending huge sums to generate awareness is not necessary. For example, in considering a comeback for Eagle snacks, research found that six out of ten adults remember the brand. They are now reintroducing Eagle snacks back in stores and in vending machines.
I also learned while I was there is that “The Oreo” that we know today used to be known as the Hydrox cookie. It was introduced in 1908 by Sunshine Biscuits. The new Kellogg cut this cookie in 2003. I was just recently brought back into stores today. In 1979, the Eagle snacks were introduced as a subset of Anhueser-Busch. They eventually lost the battle to Frito-Lay but the brand was then taken over by Procter & Gamble in 1996.
I learned that it would take $300 million to $500 million to recreate that brand awareness today. Anheuser-Busch first introduced Eagle snacks in 1979 in n effort to break into new markets. Anheuser-Busch closed the project of Frito-Lay in 1996, making Procter & Gamble Company in charge. The Hydrox cookies which were a runner up to Nabisco’s Oreo, crumbled after Sunshine was sold to Keebler in 1996 and is now acquired by Kellogg Company in 2001.
All this information really did help me because now I can buy the cookies I love and know that they are doing the right thing by not spending as much. I then later told my mom about this article and she was also...