Sheila Farragher-Gemma: Hi, there. It's Sheila Farragher-Gemma with Connected Sponsor and I am delighted today to have Jeremy Shapiro on the phone with me. Hey, Jeremy. How are you?
Jeremy Shapiro: Fantastic, Sheila. Thank you for having me.
Sheila Farragher-Gemma: I'm absolutely thrilled to have you. It's great -- anytime is good to talk to you but it's great to talk to you about this particular subject as well. So just to give you guys a little bit of background, Jeremy is a long term friend of mine. Serial-entrepreneur who has started many businesses, have successfully warmed up many businesses, sole businesses just a real grace all-around guy. Technology-wise, he just tops and just very clever as well. So I almost describe you Jeremy as kind of the geek who actually gets marketing too, so I hope you don't mind that. You probably don't like that and there's silence on the other end. Are you still there?
Jeremy Shapiro: Yeah. I'll go for whatever name, Sheila.
Sheila Farragher-Gemma: Okay. So Jeremy the reason I want you to do this call today was I wanted to talk to you a little bit about sponsoring events and, you know how to follow up but I kind of have this vision of people coming home for events like a stack of business cards, there's stack of contact forms and just being totally overwhelmed that they went and did all of these work for the event and now what event to follow up. And I know you have some pretty great systems around that, so can we jump into that a little bit and talk about what you kind of to do before the day during and after to really stand [inaudible 00:01:27] that data.
Jeremy Shapiro: Yeah. I'd be happy too and I think the most sense to start with sort of have I done it wrong before and that was some of the initial events that we're sponsoring. And the way this look I'll go back as I was negotiating a sponsorship for promotion with the company that did not involve any sort of tradeshows but one of the things that they added...