Kudler foods’s need for a management team
Kudler foods have reasonably good strengths in comparison to their weaknesses and threats. It has repeat customers and no stable competition to worry about in the short run. Their weaknesses can be minimized only If Kathy is willing to delegate and not run herself thin. Kathy invested and based the expansion of her business in accordance to her proximity to the stores. Her thought was probably that she would be able to manage and order product without having to travel so far. Her first store in La Jolla is probably doing well because there is a need for such top of the line gourmet products judging from the fact that the average medium price of a house is $2million, the area has almost 50,000 people growing at an average 1,9%. Del Mar is probably struggling because the demographics are not as conducive as that of La Jolla.
Kudler foods can grow comfortably using the demographics of La Jolla as a blue print for the type of customer they cater for. Since kudler already has a good line of credit open, they can expand only if Kathy can delegate duties of ordering to someone else with the expertise. She can then entrust and empower a manager for each of her stores who should report to her directly. She can also create a customer service training team. Kathy can then be able to find time to work on things like the company’s vision, strategy and implementation instead of micro-managing.
Blurring of Natural/Organic & Gourmet? Supermarket News; 6/16/2008 Healthy Foods Supplement, Vol. 56, p3-3, 1p, 3 color Moller rick