Negative impact of cartoons on children
By: Ritu Sharma MBA
( Senior Lecturer IMS Noida)
Television seems to become a growing source of parental anxiety. Parents worry most of all about the amount and kinds of programs their children watch, and definitely these fears are legitimate. According to a recent survey report on Television and Society it is found that, by the time the average child (one who watches two to four hours of television daily), leaves elementary school, he or she will have witnessed at least 8,000 murders and more than 100,000 other assorted acts of violence on television. Another big question related to this issue is what’s for marketer on cartoon channels for kids? This research paper aims at analyzing not only the impact of T.V on kids but also children as a new and lucrative target for marketers. Kids today spend about three hours in front of the television screen. An average child is estimated to have watched 5,000 hours of television by the time he or she enters first grade and 25,000 hours by the end of high school! This is more than the time he would spend in classroom earning a college degree. Unlike books, television programs are easily accessible to children. In a book culture, parents exercise control over the flow of information by selecting the type of books according to the child's reading readiness.
“Nature wants children to be children before they are adults, Rousseau, 1762”
Television presents the same information to adults and to children of all ages; and so parents often find it difficult to censor their children's viewing without censoring their own. One big question is that how much do children understand what they watch on TV? According to research, before age seven, children have difficulty integrating separate scenes into a continuous story line. Instead, they treat each...