Sports Nutrition Products Market - Global Industry
Analysis, Size, Share, Growth, Trends and Forecast 2014 –
71 Page Report
New Players to Make Most of Untapped Avenues for Sports Nutrition
Products in Emerging Economies, Says TMR
Transparency Market Research
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Sports Nutrition Products Market
The global sports nutrition products market has a large number of players selling similar range of products.
Players are engaged in constant promotional activities and marketing strategies, states a new report by
Transparency Market Research (TMR). Key players operating in the global sports nutrition products market
include MaxiNutrition, Glanbia Plc, Yakult Honsha Co. Ltd, Nestle S.A., and Monster Beverage Corporation.
Extensive investments in research and development activities are expected by manufacturers. R&D
activities are resulting in the manufacturing of newer products with ingredients that caters to the specific
health requirements of consumers. For instance, Abbott Nutrition Inc. recently inaugurated the first
nutrition research and development center in collaboration with Syngene in India. Maxinutrition Ltd. has
launched two new products - Biomax, a protein bar, and Cyclone Milk, which is a milk-based creatine drink.
The market faces substantial threat from substitutes. New entrants may face challenges owing to brand
loyalty by consumers. The high capital investment required for the building of the manufacturing utility is
another factor restraining new entrants in the global sports nutrition products market. Additionally,
government regulations pose as yet another barrier for the new entrants. For instance, the FDA dismissed
the weight management claims...