Pole Star- “Hair And
Beautify your look
EAST WEST UNIVERSITY
DEPARTMENT OF BUSINESS ADMINISTRATION
RAGIB SHAHREAR ROCHI
COURSE: MKT 101 (5)
COURSE NAME: PRINCIPLE OF MARKETING
Now a day’s the world is more competitive than before ever in the all issues, from personal life to business life, everywhere is competition. If today a marketer tries to launch a product that related lots of sophisticated matter in a competitive market. Among the sophisticated matter, it is a toughest matter for a marketer to establish a brand that is highly technological product. When a marketer thinks to launch a highly technological product, they must consider lots of things such as consumer perception, education and social class. According to many marketers most difficult work for a marketer that understands customer psychology. So a marketer must have the emphasis on the consumer psychology.
A new pole star brand is coming in a market which will provide hair treatment product for men and woman that is highly sophisticated product that involves different features. Actually, our product is a specialty product because of different features people will get in a combined product. Our product is a hair comb and we tried to use the technology by adding the features in a hairbrush. Our product features are: to eradicate the dandruff of hair, to make hair color, and also can use for massage the mouth. Our target market is middle class, higher middle as well as higher class people. We targeted these segments people because in these segments people can afford our product prices as well as most of them are educated so it will helpful to easily...