Nike: Why They Are a Great Company...

Nike: Why They Are a Great Company...

Nike Corporation is a vast, ever-growing company with high standards in all that they do. They believe that they have a responsibility for making the world a better place and will risk almost anything, including time and money, to reach their goals. “We see corporate responsibility as an integral part of how we can use the power of our brand, the energy and passion of our people, and the scale of our business to create meaningful change. So we've set aggressive business targets that embed our corporate responsibility goals into the company's long-term growth and innovation strategies because we believe there's no better way to achieve them than to tie them directly to our business” (Nike Officials, http://www.nikebiz.com/responsibility/). Nike places in the top ten of the world’s best corporate citizens and for a very good reason. They do many good things for employees and consumers but also for the environment and the communities.
Nike treats their employees very fairly and likes to keep them happy. They employ 30,000 people globally and just at their world headquarters in Oregon there is more than 6,000 employees. For the third year in a row, Nike has been named one of the top 100 places to work. This is because of the amazing workplaces and facilities. “In its qualitative assessment of Nike's ranking FORTUNE writes: “The Oregon campus is a sporting paradise with tennis courts, indoor and outdoor tracks, soccer fields, running trails, two sports centers, and an 11-lane pool used for swimming, scuba and kayaking lessons.”” (Fortune Names Nike to the 2007 List of "100 Best Companies To Work For", http://www.csrwire.com/News/7195.html). Nike is also only one of 22 that are on the list that offer fully paid sabbaticals. Mark Parker, Nikes president and CEO said, “I'm thrilled with the results. Making Fortune's list of Best Places to Work is a big competitive advantage for Nike. It validates the efforts we're making to support our employees. It helps...

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