Nike the Right Plan at the Right Time
Barry Brooks
BUS 330 Principles of Marketing
Kristin Brocklesby
December 17th, 2012
Nike “For serious athletes, Nike gives confidence that provides the perfect shoe for every sport”. Today’s business world is a very competitive environment, in which Nike has become the global leader in the sporting goods industry. Nike has developed a strong hold on enhancing and promoting an athletic life style. The brand product of Nike has become something that has turned wants into needs. Those consumer needs has helped make Nike the top sports manufacturer in the world. The sports world is like no other, the right plan at the right time has allowed consumers to live out their fantasy of wearing what the Pro’s wear.
The leader in today’s world of athletic shoes and apparel is Nike. Nike controls more than 47% of the athletic shoe market. The company was founded in 1962 by Phil Knight and Bill Bowerman known as Blue Ribbon Sports, and in 1978 became known as “Nike” (Partlow, 2003). The world renowned company supplies their product of athletic shoes and apparel to more than 100 countries. Nike’s target regions include but not limited to China, Europe and the United States. Nike has achieved premier status in today’s market through quality products, creative advertising and using technology for innovative design that has something for everyone. The target market, industry trends and marketing mix are areas that Nike concentrates on to continue to find success worldwide.
Nike has a huge range when it comes to their market. The company offers a wide range of products that can be specific to certain groups. Nike strives to meet the needs of consumers of all ages not just concentrating on one group or area. The demographics of your target areas are likely one of the most important areas of concentration when it comes to finding success in certain market areas. The demographics will help measures characteristics such as...