The Case Method
The case method is one of the most effective teaching techniques because of its applicability to real management situations. The learning process when students are engaged in a case study is more powerful because all participants go through an inductive reasoning process in order to arrive at answers that aim to change the current practice. It is an intellectually engaging educational vehicle for students because they acquire the knowledge, skills, and tools to deal with the kind of problems they will encounter in their careers. Practical cases facilitate to distil the realities of complex business issues and bring that into the classroom. Students, in turn, are invited to extrapolate from that experience to the world at large.
The strategy discipline is intrinsically linked with practical business cases of firms, industries and clusters of business actors that generate value added. There are two way of employing cases in strategy. One is learning from a published case and the other is researching a case.
When students are presented with a published case, they place themselves in the role of the decision-maker as they read through the situation and identify the problem they are faced with. The next step is to perform the necessary analysis—examining the causes, considering alternative courses of actions—to come to a set of evaluative conclusions and recommendations.
To get the most out of cases, students read and reflect on the case and then meet in small study groups to compare and contrast opinions and to discuss different aspects of the case. In class—under the questioning and guidance of the professor—students probe underlying issues, compare different alternatives, and finally, suggest courses of strategic action for the positioning of the firms and future directions in light of certain company's objectives. As a case study unfolds in class, students do 85% of the talking, as the professor steers the conversation by making...