To get a competitive edge and become highly successful in the global marketplace organizations must use innovation to create and implement ideas to offer products and services to the consumer. Companies should be looking for a new way to do create, design, and promote new ideas when an organizations looks at innovation. Changes in technology and innovation are vital becoming a leader will ensure companies a competitive edge in the global business environment. The two organizations that have had a tremendous impact in innovation lately are Apple and American Express.
Apple Computer has had its mark on society for decades, but it also has seen its fair share of ups and downs in providing consumers with products he or she wants and needs. Apple Computer has been considered a creative giant and master of technological innovation. The company uses a seven-step philosophy to innovation creation. There innovative ideas always have been daring and original for such a small computer company, which has grown tremendously over the past decade because of competition from rivals, such as Microsoft, Oracle, and Sun Microsystems. Apple has lagged in competition with Microsoft because the windows operation system had a lock on the global market and was the choice of many other computer manufacturers where Apple was a self-contained entity with its own proprietary hardware and software. Apple was given new life with bold technology moves and innovative marketing to bring in from the depths of closure.
With the introduction of the iPod and innovative marketing Apple had glaring success and a clear outlook lifted the company back to prominence. Apple marketed of the iPod not as an MP3 player but as a branded MP3 player created a new generation of how people would listen and purchase music in the future. Apple’s success had not limited itself to creating the iPod but each new product, such as the iPhone and...