As a current employee of TD Bank, having to conduct a Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis on a company I am a stakeholder, I have a knew perspective on how strategic and operational planning has effect on me. As a part of management understanding the strategic vision of the company will enable management to effectively carry out the operational mission thus ensure all internal and external shareholders whether unique customer service, communicating across the social media with customers and employees, produces What’s In IT For Me (WIIFM) experience which means revenue.
TD Bank strengths rely upon their ability to WOW their customer base with being Americas Most Convenient Bank, providing a unique branding within the banking community. Proven business models they have ignored. The only bank that stays open until 8 pm, provides doggie stations equipped with water and snacks for customers animals, and is open most holidays. In the state of South Carolina in which I live and work, The South Carolina TD Bank Campus is the only bank owned property and is the jewel of the TD Canada and TD US. The company has brought the largest amount on professional banking jobs in largely manufacturing state. Community involvement the bank has it. There is a TD Convention Center which hosts most major indoor invents in the state. However, there are always vulnerabilities.
Weaknesses exist in every facet of the banking industry; however, TD Bank ultimate weakness exits because of its unique market share entirely focused solely on the East Coast. Of which TD faces the challenges from larger financial institutions such as Bank of America by not having a larger foothold across the continental United States. Thus, larger financial institutions have a significant advantage in regards to TD Bank.
Opportunities continue to make themselves available to TD Bank. They recently acquired the Target Credit Card portfolio and a couple of years acquired the...