Organizational Communications: Global Communications
The senior leadership team of Global Communications is faced with the task of problem-solving and decision-making under extreme economic pressures. The company stock has fallen in value more than 50 percent, the stockholders are unsettled with low returns, and increased competition has caused a loss of market share. They must develop a strategy that improves profitability and productivity, and increases their global presence to ensure success in the future. A key component to the development of this strategy is communications. Without effective communication, Global Communications cannot outline, communicate, implement and measure their strategy. The method of communication that the senior leadership team chooses can determine the success of the strategy they plan to implement.
The statement “Management is Communications” implies that the central task of management is communication. To effectively manage, leaders must develop good organizational communication skills, and apply them in a consistent and effective manner. Managers must ensure that the right information, at the right time, is delivered to the right audience in the optimal medium. Effective communication is vital to all organizations because it coordinates employees, fulfills employee needs, supports knowledge management, and improves decision making. (McShane & Von Glinow, 2005)
In the traditionally understood conduit model of communication, it is implied that the information is transferred from person to person with all intended meanings being understood. If this assumption was true, miscommunication would not exist and there would be no need to worry about being misunderstood. (Kreitner & Kinicki, 2004) Managers must extend beyond this traditional model to find new and effective ways to communicate their messages. The interpretation of the message being sent has a large impact on the success of the message. Managers must strive to eliminate...