Over the top (OTT) refers to the content delivered by the third party to the consumers over the internet. It contains sending of videos, texts, images, audios and other media content. The internet providers is not accountable for or not capable to regulate, the copyrights, viewing abilities and content redistribution. This model is distinct with the rental or purchasing of audio or video content from internet service providers (ISP). OTT is obtaining popularity as a substitute to text messaging services by providing easy contact to content through connected devices. Delivery of OTT content is possible, if the user device is connected to the internet. OTT services are extensively used in tablets, laptops and smartphones.
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The global OTT market is in the growing stage in Asia Pacific and Europe. North America currently dominates the global OTT market owing to enhanced connectivity and technological infrastructure. OTT platforms in Asia Pacific and Europe has high scope for development. Furthermore, the opportunities for improved performance are constantly increasing, huge return on investment is involved in the global OTT market. Therefore, the OTT service vendors continue to develop more efficiently on the need for services and platform worldwide.
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Some of the chief players operating in the global OTT market include Akamai Technologies, Facebook, Inc., Limelight Networks, Inc., Mimecast, Hewlett-Packard Enterprise, Apple, Inc., Proofpoint, Inc., Netflix, Yahoo Inc., IBM Corporation, Commvault System, Inc., Google, Inc., Barracuda Networks, Inc., Microsoft Corporation, Smarsh Inc., and Nimbuzz among others.
Few Key Points from Table of Content
7 Over the Top Market – Competitive Landscape
7.1 Global Over the Top Market Sales Revenue (US$ Bn), 2014 – 2025
7.2 Over the...