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Pepsi and Its Marketing in Pakistan

Pepsi and Its Marketing in Pakistan

  • Submitted By: Saima1988
  • Date Submitted: 04/24/2010 8:46 AM
  • Category: Business
  • Words: 2273
  • Page: 10
  • Views: 898

HISTORY OF PEPSI
Born in the Carolinas in 1898, Pepsi-Cola has a long and rich history. The drink is the invention of Caleb Bradham (left), a pharmacist and drugstore owner in New Bern, North Carolina.
The summer of 1898, as usual, was hot and humid in New Bern, North Carolina. So a young pharmacist named Caleb Bradham began experimenting with combinations of spices, juices, and syrups trying to create a refreshing new drink to serve his customers.
He succeeded beyond all expectations because he invented the beverage known around the world as Pepsi-Cola.

INTRODUCTION

PepsiCo is a world leader in convenient foods and beverages, with 2006 revenues of more than $35 billion and 168,000 employees. Pepsi-Cola began selling its products outside the United States and Canada in the mid-1930s, opening in the United Kingdom in 1936.  Operations grew rapidly beginning in the 1950s.
In addition to brands marketed in the United States PepsiCo began its international snack food operations in 1966. PepsiCo brands are available in nearly 200 countries and territories and generate sales at the retail level of about $92 billion.
Some of PepsiCo's brand names are more than 100-years-old, but the corporation is relatively young. PepsiCo was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay.Tropicana was acquired in 1998 and PepsiCo merged with The Quaker Oats Company, including Gatorade, in 2001.

PRODUCTS OF PEPSI IN PAKISTAN

Products and services offered by PepsiCo in Pakistan are 1
1. PEPSI COLA
2. MIRINDA
3. MOUNTAIN DEW
4. MIRINDA APPLE
5. 7UP
6. 7UP DIET
7. PEPSI DIET
8. PEPSI TWIST
9. TROPICANA TWISTER
10. AQUA FINA
11. LAYS
12. KURKURE
13. CHEETOS

STRUCTURE OF COMPANY

PepsiCo organizes its business in Pakistan by offering the following main products which are as follows.
[pic]

OBJECTIVES

INTERNATIONAL

Vision and Mission statements are the best way to describe a company’s overall...

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